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What’s the Value – Really – Of the Little Blue Tag?

Seed World Group Interview with Matthew Young, Tennessee Crop Improvement

At the 2023 AOSCA Annual Meeting in Bloomington, Minnesota (June – 7, 2023), Young sat down for a Giant Views interview with Aiden Brook, director of partner development at Seed World Group. After chatting about Young’s somewhat accidental start in the seed sector, his ‘in the trenches’ management style and the lessons he’s learned from client relationships, Young dove into discussion about certified seed. He said the agriculture industry still has room — significant room — to improve its understanding of the value attached to certified seed’s little blue tag.