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How to Effectively Influence for Action

At this year’s American Seed Trade Association Field Crop Seed Convention, Seed World Group hosted a live panel discussion about how we as individuals, companies, associations, and the collective seed industry can build more influence, meaningfully leverage advocacy, and more effectively share the seed industry story.

Moderator Madeleine Baerg (Seed World Group’s director of content) was joined by Ian Miller, the chief development officer of Pairwise; Sarah Wilbanks, CEO of the Association of Official Seed Certifying Agencies (AOSCA); and Marc Cool, the global seed policy lead at Corteva.

View the full article here.